There's an old Irish proverb: "Your feet will take you where your heart is." Sliding in socks across a shiny, polished floor. Wrestling with the kids on a soft new carpet. Our home's flooring is not only one of its most noticeable and essential elements; it also becomes part of the heartfelt memories of our lives there. It sets the tone of a home, transfiguring it into a thing of beauty.

At Family Flooring in Chesapeake, Hampton Roads homeowners know they'll find the quality flooring they need to transform their living spaces. Owners Tony Johnson and Jeff Jechura and their team of experts pride themselves on being customer-oriented, always working to guide patrons toward the best flooring options for their specific needs.

"We started Family Flooring right here in Chesapeake nearly 20 years ago," Jeff says, "so we know what we're doing."

"We believe honesty and transparency are essential for building strong, lasting relationships with customers," says Tony. "We don't resort to gimmicks or high-pressure sales tactics. We treat every customer with respect, always put their needs first, and let the quality of our products and services speak for themselves."

To step inside one of Family Flooring's showrooms in Great Bridge or Western Branch is to be transported to a world of choices-patterns, materials, colors, and textures. Hands-on product displays let customers touch and feel the flooring before it becomes part of their home. Tony and Jeff's team offers straightforward, stress-free guidance. In-home consultations are also available. And with Family Flooring's teams of expert installers, customers can trust that their new flooring will be set down with the utmost precision and care.

"It doesn't matter how good the product is if it's not installed properly," Jeff points out, "Our installers are all experienced experts."

"We're proud to work with the most skilled and experienced installers in the business," Tony says. "They are not just technicians-they're artists who understand the finer details of every process related to every floor and know how to bring out its full potential. They take pride in their work and are committed to providing the highest level of craftsmanship. And they all share our fundamental business philosophy-which is total customer satisfaction."

A floor from Tony and Jeff's team makes a home instantly more enjoyable-here, now, and for years to come-without worrying about replacements or repairs and saving plenty of time and money. Better insulation. Noise reduction. A distinctive floor adds value to a home. An exceptional floor enhances the quality of one's life there.

Another thing that sets Family Flooring apart is their commitment to fair pricing, with regular prices set at the most affordable rates possible, ensuring that customers receive the best possible value for their investment.

"There's something to be said for an excellent job at a fair price," Tony says. "We've connected with a community of customers who recognize our value, and they spread the word and return to us for all their flooring needs.

"We must be doing something right," Jeff says.

Indeed they must, for despite the battering wrought by the pandemic, these have been some of Family Flooring's best sales years ever. Tony and Jeff's commitment to excellent customer service, fair pricing, and the highest quality products have made them a top choice in the best of times and in the toughest.

"Quality is really the hallmark of Family Flooring's brand," Tony observes. "We only work with the best manufacturers in the industry, people who share our commitment to excellence and customer satisfaction. Our products are not just beautiful-they're also durable, functional, and designed to meet the unique needs of our customers. We stand behind every product we sell and every installation, offering a lifetime warranty on our workmanship."

"We don't do discontinued or second-rate products," Jeff adds. "They cause issues."
 "We want our customers to enjoy their investment for a long time," Tony says. "If we don't think a product is high-quality, we don't stock it. People have budgets-we respect and work with that-but they still want the best quality for the dollars they spend."

Family Flooring offers a wide range of popular flooring options, including wall-to-wall carpeting in speckled colors for warmth and softness in bedrooms, easy-care luxury vinyl planking, luxury vinyl tile, and engineered hardwood.

"Luxury vinyl planking (LVP) has really gotten excellent over the years," Tony notes. "All LVP now has an underlayment, in cork or rubber backing, to help reduce noise."
"It's gotten thicker, too, and is of much better quality," Jeff points out

"Engineered wood can be glued, making it ideal for a slab foundation," Tony explains. "Plus, it has longer boards in a variety of colors. When we work with customers, we consider their specific needs-the style of their home and the functionality of that particular space."

"We think about depth," Jeff adds. "We think about form, shape, and dimension. We make sure the flooring we recommend complements a customer's decor and fits their lifestyle."

Flooring is the foundation of any home's aesthetic and functionality-adding comfort, solidity, and value while providing long-lasting benefits for homeowners. The possibilities are endless, from the coziness of carpet to the contemporary appeal of hardwood to the practicality of vinyl.

Family Flooring customers can create a space that is all their own-one which will be the bedrock of home and family life for years to come. From quality products and expert guidance to skilled installation and fair pricing, Tony, Jeff, and their team of friendly professionals have built a reputation as the go-to source for flooring in Hampton Roads.

"A well-chosen floor brings a sense of balance and solidity to a home," Tony says. "We want to provide that for our customers, making it the best experience possible."

"That's right," Jeff concludes. "And we're only a step away."