If created professionally and monitored regularly, a web site can be one of the main lead-generating sources for almost any business.
However, especially while things are going well, very often a company will put their website on the back-burner, and soon forget to regularly maintain or even check their site for search result positions.
This can be very dangerous in the long term, because where you show up in search results is aided by your site-update routine, and also hindered by what your competitors are doing.
The search engines are businesses, just like you. In order to keep people using Google, for example, Google has to make sure that when a person searches for something they are presented with the best-of-the-best results.
Therefore, Google likes businesses that take an interest in themselves by updating their site, or posting new content from time to time. Even if it's just news or blog items, it shows you care.
Another thing Google likes is companies with good reviews. The more reviews you can get your customers to add online for you, the more likely it will be for you to move up the local map listings.
Google likes businesses that take
an interest in themselves by updating their
site, or posting new content from time to time.
Even if it's just news or blog items, it shows you care.
Of course, the opposite is also true.
From a business standpoint, it is not practical to promote companies that have either less than glowing reviews, or who do not update their sites for long periods of time.
In addition to your site possibly being reduced in rating, if your competitors are regularly making changes to their sites and their clients are always leaving positive reviews, you could very soon find yourself lagging behind in the search results.
Because the search engines can take anything from several days to a month to update search positions, even if you start making changes again, it can take a long time to regain any lost ground.
If your competitors are still updating their sites and getting reviews, you may not be able to rise back up in the results.
If you have concerns with your web presence reaching your widest customer base, now is the perfect time to look into our WebUpdate system sites, which take advantage of advanced SEO, social, and responsive features to give your business the best competitive edge online.
Terry Young is the founder and CEO of Internet Marketing and Design,
the award winning web and multimedia design agency in Chesapeake.
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