When looking for a Web Site, it also pays to weigh up those future nickels and dimes
The Internet is a very complex field, and if a Web site is to generate revenue, things like design, loading speed, browser compatibility and Search Optimization have to all work together.
As I have said previously, sucessful Web Sites are 'works in progress,' needing regular tweaks to get the perfect balance of Search Engine results and information to attract new customers.
Such regular tweaking can result in high ongoing expenses when you have to pay a designer for each change or a Search Engine Optimization (SEO) company thousands of dollars a month.
This is a situation we see frequently, where business owners say their initial site cost was very low but they are paying large monthly fees each time they make changes. Of course, if your business changes often, this becomes cost prohibitive very quickly.
When this happens, many businesses simply stop updating. Gradually the site information becomes out of date, such as 'news' from 2005, old copyright dates, and phone numbers that are not in service. This can only hurt the business over time, especially with more people searching online.
For a long time, our clients wanted to bypass these ongoing costs, which is how our WebUpdate system came about. We created a system where the site owners can update their sites easily and quickly from anywhere, and which contains extra features such as SEO, traffic stats, photo and video galleries, and bulk email broadcast as standard.
Simply put, with up to two years free support, and only $11 a month ongoing, there is no reason for a company not to use their site to its maximum potential.
If you are ready to take your business to the next level, this would be a perfect time to research newer web technologies, such as our own WebUpdate4 system, which includes many advanced features designed to give your business the best competitive edge online.
'We have had our WebUpdate site since 2004. Our industry is constantly changing, and I can quickly adapt to those changes without worrying about update costs.
Even for a computer novice like me, this system is user-friendly and easy to manage.
The amount of hits and inquiries because of the site and its Search Engine results have been amazing! I highly recommend this system to any company who wants to have the freedom and control to adjust their site whenever changes occur.'
- Ann Christie
Grand Affairs Catering
Terry Young is the founder and CEO of Internet Marketing and Design,
the award winning web and multimedia design agency in Chesapeake.
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