As I look toward May and June issues, I am reminded that, on June 6th, The Shopper's 42nd year begins. And after these two years of challenge, when we often could not go into clients' buildings, I pondered our good fortune to be here at all, let alone having clients call us. It is not new for clients to do that, but it was a wonderful surprise to realize it continued in such a difficult time.

I wonder at and admire the tenacity of family businesses. I believe the family business is the foundation of our country. It isn't easy to run a business, committed through good and bad economic times. We help each other, just as you help us to keep the faith.

I hope I have shown gratitude to those who have been loyal to us. It is not always easy to meet clients' expectations. And while everything is going up in price, I do not want to put that on my clients. We have found a better way.


We have started to bring The Shopper Magazines to popular restaurants in addition to mailing tens of thousands to upscale homes. And we will place others in stores and businesses that advertise with us. By doing this, we will expand our reach into new areas.

And finally, we will mail the businesses located in the areas we mail. Even offices that do not have much traffic have employees who work in the area and, therefore, are likely to become our readers' clients as well.

We have thanked our readers all these years for telling our clients they came because they saw them in The Shopper! They are good clients, friends, and neighbors, and they have made our upcoming 42nd Anniversary possible. There are no words that adequately express our gratitude.