COPPER BIT BOUTIQUE With a love of small-town life and horses, Michele Barkhurst wants her store to be a welcoming community space by Christine Knapp There's something about the crisp fall air; the mane of a horse; the smell of a farm; the white picket fence wrapped around an open field with a red barn nestled in the distance. They are all evocative of the small Iowa town where Michele Barkhurst grew up and found the passion that eventually led her to start her business, the Copper Bit Boutique. "Ever since I was 18 years old, I wanted to own my own business," Michele says, beaming. "I got my first horse, Sandy, when I was eight years old. In the country, we had a tack store. You walked in, and it smelled like leather--new, fresh and clean. I picked out my first saddle there, and I was so proud of it. I want to give that same experience to others. By opening this store, I'm basically going back to my roots." The Copper Bit Boutique is a western bohemian-chic boutique. The inspiration for the store comes from this military veteran's childhood memories of farm life (such as chasing after chickens and goats with her playmates), of her travels, and her love of horses. "I'm a Western rider," Michele laughs. "I love everything about the clothing associated with that style of riding: the fringe, the turquoise colors, the bell-bottoms with intricate designs and the cowboy rags. I just love it!" Tired of chain department stores
that offer the same brands of jeans and shirts, Michele set out to
find designers and jewelry makers with specific styles that suited
her tastes. The Copper Bit Boutique offers a wide variety of clothes,
equestrian riding gear, leather goods, bold accent pieces, and more. "The idea for the boutique
came from my frustration with shopping," Michele declares. "I'm
tall, and the jeans were never long enough. The quality was never
great. The items were overpriced. So I set out to change that." "I visited antique stores
and started talking with people about what I wanted to do," she
continues. "They asked me questions, and before I knew it, one
thing led to another, and I opened my store online with a small
amount of inventory."
Plans are set to open the first
Copper Bit Boutique storefront in Camden, North Carolina in the
coming months. It will be an extension of her already established
online business. Michele's love for agriculture, animals and the
outdoors will be on display front and center, with a unique blend of
small-town and Boho-chic sensibilities permeating the shop. "People are going to walk
into my store and see something different, unique, quirky, and fun,"
she says excitedly. "I want to provide my customers with the
kind of warm, down-home service that will have them leaving the store
with a smile while looking forward to coming back soon. Camden is a
smaller town, so I'd like to get to know each person who comes
through my door. I want people to feel the vibe of this store: low
key, laid back, and rustic." "I grew up in the
country where you talk to your neighbors, you talk to strangers, and
you want to help people out... I want to bring people together."
- Michele Barkhurst She also wants people to know
that shopping can be a more personalized experience. "I'd love for
a customer to sit down and talk with me, explain their ideal dress or
shirt, and let me help them find the perfect piece," Michele
continues. "Whether it's the parent looking for boots for the
child who just started riding lessons or a woman looking for a new
fall sweater or pair of pants with a little Western flare, I can
help. As for the merchandise, I'm going to keep changing things up.
I might keep top-sellers in the store, but there will be a continuous
change of products, so customers visiting the store regularly will
always see something new." Michele's background, which
included activity in the local 4H Club during her younger years, was
the foundation of her love of the agricultural world and her
small-town aesthetic sensibility. Raising animals instilled in her a
sense of responsibility. Learning to ride and care for horses taught
her the importance of discipline. Through her store and online
business, she hopes to convey to others the importance of those
principles.
"What many people may not
realize is how important horse advocacy is to me," Michele says.
"In the store, I'd like to set up a display that promotes
adopting horses. Helping to prevent cruelty and the exploitation of
horses is a cause that is very near and dear to my heart. My most
recent horse, Rebel, truly saved my life. A relationship with a
horse- caring for one, riding one- can be very therapeutic. We have
to help protect these magnificent creatures." Having served in the United
States Navy as an Interior Communication Electrician, Michele is also
committed to providing support to military personnel who are
struggling to live with Post-traumatic stress disorder (PTSD).
Convinced that time spent with horses can be therapeutic, she would
like to one day sponsor a program through which abused or rescued
horses could be paired with veterans dealing with PTSD or children
living with disabilities.
"I want my life to have a
positive impact on the world," Michele insists. "I want my
store to also provide a welcoming space for the community. I have
plans to host 'Sip and Paints' and 4H fundraisers. I would love to
host seminars for veterinarians and bring people together who share
common interests." Michele is also open to
collaborations with artists, photographers, jewelers, and anyone
wanting to make a difference. "Remember, I grew up in
the country where you talk to your neighbors, you talk to strangers,
and you want to help people out," Michele concludes. "I
think the world is getting so impersonal. People are feeling so
separate from one another, so I want to bring people together. I'm
always open to any new idea that can help make that happen!"
Copper Bit Boutique 757-560-6636 www.copperbitboutique.com |