by Terry Young
Commissioning a web site is an important decision for business owners. As with any decision, from finding a store to printing a brochure, the wrong choice can have serious affects on the flow, image and future of your business.
It seems that everyone either is, or knows someone who is, a web designer.
In an effort to have a web presence, business owners feel pressured to find someone, anyone, to build them a site.
They end up settling with the first person they come across who says they can do the job. The resulting site often leaves them disappointed.
I am continually amazed at the people who call us who haven't even looked through our portfolio to see the quality of work we do.
I strongly suggest that you check out the work
Make sure they can do what they say they can and that their work is good. Your business's image will be in their hands.
Web sites mostly fall into two categories; 'Brochure sites,' which is exactly as it sounds, an online brochure of your products and services, and 'E-Commerce,' where you wish to directly sell a product or service over the internet.
Despite a great deal of technical difference between the two, they both still rely on the same three basic internet 'rules.'
Design - an attractive design is essential;
Functionality - a.k.a. 'user friendliness.'
Search Accessibility -
ALL the above have to work together if a website is to become successful. Whether you are looking to develop a new website or revamp an existing one, we can help you achieve the results you are looking for.
Terry Young is the founder and CEO of Internet Marketing and Design. Since 1997,