Friday, December 4th, 2020

P Shopper Columns



ENTREPRENEURS




While so many are holding their breath while depending on their paychecks to keep coming, entrepreneurs are doing what they always do—creating their own paychecks. Our business has been an entrepreneurial business for 40 years now, so it is not new for us to have our success in our own hands.  What is different is the intensity of outside conditions making it more difficult. But it is all the more important because our success is representative of and central to other entrepreneurs’ success.

I see our military as the foundation of patriotism; entrepreneurs as the beneficiaries.  Both groups have a fundamental connection. They assume responsibility for their own and others’ lives.
Small business owners have the wellbeing of themselves and their employees front and center.
It is never a dull life. Fortunately, it is a life centered around what they themselves chose to have.
In our business, we not only get to be entrepreneurs, we get to work with entrepreneurs. They are our clients!  We know them because we are them.  

In our business,
we not only get to be entrepreneurs,
we get to work with
entrepreneurs.
They are our clients!
We know them because
we are them.




The importance of getting their advertising right is never lost on us. The awesome excitement in telling their stories—not only of what they have to offer but also who they are—is a tremendous responsibility.  We know that the character of the entrepreneur at the helm makes so much difference. It permeates their workforce.

We have the best of both worlds in this patriotic and ambitious area. The heart of our military and the ambition of entrepreneurs to live their dreams energizes their lives and ours!  

You, as citizens, are all-important in the business life of our area.  Your commitment to local businesses is the fuel that sustains our entrepreneurial clients and us along with them.  We know your level of commitment.  For 40 years, you have told our clients that you “saw them in The Shopper.” That is why we are still here.  Thank you for this great gift.

For 40 years, you have told
our clients that you
“saw them in The Shopper.”
 That is why we are still here.  
Thank you for this great gift.





Jean Loxley-Barnard has been a writer all her life and studied both sociology and psychology at George Washington University where she earned a B.A. Her company, The Shopper, Inc., encompasses all the Loxley-Barnard family publications - The Shopper Magazines and Doctor to Doctor Magazine. She has been in the advertising, consulting and publishing business for 39 years.